As of January 2025 In the Southampton area (postal area code SO), there is a site total of 520, made up of 371 independent sites and 149 franchised sites. Of the 371 independent sites listed, 264 are SMR (service, maintenance and repair) sites and 92 are used car sites and 15 are combined sites.
Toyota has the most franchise contracts of any brand in this area. Within the Southampton area there are a total of 99 brands represented by franchised sites. 102 franchised contracts are owned by 6 groups of which Snows is the largest.
Autosites is a powerful ally in any network planning analysis. It is also essential for undertaking competitor intelligence studies, comparing the landscape of franchised dealers against independent garages and their specific activities. Where they exist, social media accounts are included, enabling opportunities to gain insight for research and the competitive context of an area. This is particularly useful for marketing and relationship building.
For independent garage data, we've made it easy to see where opportunity exists geographically. Simply choose and purchase your required postcode areas.
| Town | Independents |
|---|---|
| Southampton | 219 |
| Eastleigh | 39 |
| Romsey | 29 |
| Winchester | 27 |
| Lymington | 26 |
| Alresford | 15 |
| Stockbridge | 5 |
| Brockenhurst | 4 |
| Totton | 2 |
| + 6 more towns | 5 |