As of January 2025 In the Reading area (postal area code RG), there is a site total of 595, made up of 422 independent sites and 173 franchised sites. Of the 422 independent sites listed, 291 are SMR (service, maintenance and repair) sites and 116 are used car sites and 15 are combined sites.
Jaguar has the most franchise contracts of any brand in this area. Within the Reading area there are a total of 83 brands represented by franchised sites. 89 franchised contracts are owned by 6 groups of which Marshall is the largest.
Autosites is a powerful ally in any network planning analysis. It is also essential for undertaking competitor intelligence studies, comparing the landscape of franchised dealers against independent garages and their specific activities. Where they exist, social media accounts are included, enabling opportunities to gain insight for research and the competitive context of an area. This is particularly useful for marketing and relationship building.
For independent garage data, we've made it easy to see where opportunity exists geographically. Simply choose and purchase your required postcode areas.
| Town | Independents |
|---|---|
| Reading | 153 |
| Wokingham | 47 |
| Basingstoke | 47 |
| Newbury | 45 |
| Hook | 32 |
| Thatcham | 19 |
| Bracknell | 19 |
| Henley on Thames | 14 |
| Hungerford | 13 |
| + 11 more towns | 33 |